Red Bull Tour Bus entered it’s fourth leg in India (in 2016). To celebrate having a roster of 100 unique acts play as part the Red Bull Tour Bus, a celebratory Video (to be played at the milestone gig) and a merchandise box set was created to commemorate the occasion. The branding and the elements of the box reflected the ethos of the brand - youthful, energetic, fun- which has been a forerunner in supporting the indie music scene.