As a part of the rebranding exercise, Arvind wanted to create a brand film that looks to redefine Arvind as a pioneer in the field of textiles, and a gives a more holistic view of their extensive business.

Given the depth and the width of the company and its various verticals, it’s emphasis on innovation and change, we used mix media, threading the story together. We combined the techniques of stop motion with classical animation to create visual surprises through the narration. Just like the company, the visuals keep evolving.