COLORNEXT 16 - COLOR OF THE YEAR

COLOURNEXT is India's first and foremost indigenous trend forecasting platform in the field of colours and home decor - and is a property of Asian Paints Ltd.

The Colour of the Year for 2016 was Madder Red and we were asked to create a video to describe this deep and aristocratic colour as part of the CN 16 bouquet.

Credits

Client : Asian Paints Ltd.

Director : Snigdha Rao (As Director, Bombay Design House)

Assistant Director : Vriti Patil

Art Director : Anil Sahu

D.O.P : Siddharth Sreenivasan

Line Producer : Prithviraj Prabhakar

Voice Over : Prerna Chawla

Editor : Farooque Sheikh

Sound Design : Joseph D’souza

Year : 2016