Rajshri Entertainment, a household name, had forayed deeply and widely into original digital content. In 2014, they approached us to re-imagine, rebrand and recreate their kids vertical. We not only created the Branding for the segment, but were responsible for the entire preemies content, which looked at popular nursery rhymes and songs. Giving a free reign to our imagination, we embraced our inner child and came up with a motley crew of characters "The Dubby Dubs" which would populate this world of rhymes. Each song was visualised as a mini-adventure of these characters. We produced nearly 30 songs over a year-long collaboration.